Through a Different Lens: Marketing lessons for professionals from an avid photographer
Howard J. Wolff, FSMPS | Founder, Full-Height Advice
Get ready to drop in on a wave with Wednesday’s keynote that offers AEC marketers insights and practical advice on how to step up their game and differentiate themselves from competitors. Using photography both as a way of looking at the world as well as a metaphor for expanding and enhancing your thinking, Howard will share examples of how to change your point of view and improve your results.
An SMPS Fellow and recipient of the association's highest honor—the Weld Coxe Marketing Achievement Award, Howard has delivered keynote presentations throughout the world, and his writings have been published widely in books, magazines, and websites.
Howard is the founder of Full-Height Advice, a strategic marketing consulting practice. Previously, he was senior vice president and worldwide director of marketing for WATG, the world's number one destination design firm. In his 22 years at WATG, working (yes, working) from his office in Honolulu, Howard spearheaded WATG's brand development and growth: from 2 offices in the U.S. to 6 globally; from 1 service line to 5 (strategy, architecture, planning, interiors, landscape); from work in 16 locations to 160 countries on 6 continents.
In his consulting practice, he has helped firms differentiate themselves and win work against all odds. Working as an international marketing consultant for design firms, Howard has had the good fortune to travel from his home base in Hawai‘i to dozens of destinations around the globe and to expand his photographic skills in his off hours.
Whether in downtown Honolulu or in a rural village in Myanmar, Howard seeks to capture the essence of the human spirit by creating “portraits in place.” With the eye of an architect, the curiosity of a researcher, and the heart of a humanitarian, Howard is drawn to the details that tell stories of a particular person, place, or moment in time. His photographs have been selected for juried exhibitions.