SOWING YOUR MARKETING SEEDS: GARNER THE RECOGNITION YOU DESERVE

Speakers: Liza HallStephanie Wood & Bonnie Temple

Since the Great Recession, marketers have had to up their game in order to stay relevant and be an invaluable asset to an organization. The days of having a role in a marketing department as proposal coordinator has evolved to also include additional responsibilities (i.e. market research, proposal strategy, event promoter, and business development). Today’s marketer is multi-faceted and savvy, with a will to empower their teams and garner the recognition deserved from their bosses and colleagues. Learn from three seasoned A/E/C marketing professionals about how they exercised their industry network, developed new skills, obtained further education, and accepted new challenges, to expand their role responsibilities as they endured the hardships of an economic downturn. Discover how the panelists ultimately elevated and advanced their careers to the next level as an A/E/C marketing professional.