ROSES IN THE VINEYARD: INDICATORS OF PROPOSAL AND PRESENTATION HEALTHE
Speaker: Meg Winch
What makes some wines exceptional and some merely average? A vintner considers variables such as soil conditions, weather, best management practices, etc. We should be asking a similar question relative to our pursuits. Marketers should be like vintners, considering the science of marketing to reveal indicators of pursuit health. With more than 30 years of experience winning work with teams across the industry, Meg Winch will explore the details of why some teams win and why some lose. She will discuss a research-based performance metric that marketers can use to assess the health of their firms marketing processes as well as a springboard for pursuit creativity. Using significant industry pursuits as examples, Meg will reveal some of the secrets winning teams use to create memorable wins, some of the more promising tools and tactics, and tactics for inoculating teams from the hidden parasites in their marketing vineyard.