PRODUCE MARKETING TRANSPARENCY: EDUCATE AND ENGAGE YOUR TECHNICAL TEAM
Speaker: Laurie Lumish
Break out of the “no one understands what I do” mode and get buy-in from non-marketing staff for initiatives. Create technical staff willing to participate in content marketing, in BD meetings, in branding efforts. Marketing transparency is an internal communications strategy that de-mystifyes what we do, how we do it, and demonstrates our value all at the same time. Transparency is more than publishing your accomplishments in the weekly report. It’s distributing marketing messages internally to every employee, your newest designer to the 50-year veteran, over the long-haul. Presentation attendees will receive a handbook of internal communications tools and plans that can be adapted for their firm’s needs and initiatives.