What is the WAVE?

The Wave is the name of the SMPS Pacific Regional Conference (PRC), an annual regional conference hosted by eleven SMPS chapters: Alaska, Hawaii, Inland Empire, Las Vegas, Los Angeles, Orange County, Oregon, Sacramento, San Diego, San Francisco, and Seattle. The Pacific Region hosts some of the largest SMPS Chapters in the national organization with over 1,400 members.

The Wave assembles national presenters and keynote speakers, providing attendees opportunities to learn best practices in A/E/C marketing and business development from some of the industry’s best. Moreover, the unique conference atmosphere provides networking opportunities with professionals in the Pacific Region that help them build their career and business.

Spirit, Mission, and Intent

The SMPS Pacific Regional Conference was created to provide increased value to SMPS members through an annual elite experience in an environment for professional development and networking in the Pacific geographic market. The Wave is organized such that each participating chapter has an equal opportunity to both “host” the conference, through a fair rotation process, and collaborate with other chapters to plan the conference.


Average No. of Attendees


Marketing + BD Managers


Breakout + General Sessions

Attendee Firm Type

Attendee Years of Experience

I was able to connect with others in the industry on a whole new level. Meeting people was the best part!
— Monica, Marketing Manager, DOWL

About the Society of Marketing Professional Services (SMPS)

The Society for Marketing Professional Services (SMPS) is a diverse community of marketing and business development professionals working together to move the A/E/C industry forward. In 1973, a small group of ambitious professional services firm leaders recognized the need to sharpen skills, pool resources, and work together to build their business. And SMPS was born.

Today, SMPS represents a dynamic network of more than 7,000 marketing and business development professionals in the A/E/C industry located throughout the United States and Canada.