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Stealing from surf brands for firm differentiation

David Lecours, CPSM | Principal, LecoursDesign

Friday, February 1 | 2:15 PM - 3:15 PM

Surf brands and AEC firms compete in crowded markets. Surf brands do a great job carving out distinct brand identities to differentiate their surfboards, board shorts, and wetsuits. David Lecours, surfer and AEC branding consultant, will share examples of cutting edge graphic design, iconic people, founding stories, messaging, and archetypes that help surf brands and AEC firms stand out from the pack. You’ll return from the conference ready to shred with new techniques. Expect a wave of improvement in your SOQs, proposals, websites, presentation decks, videos and advertising.

About David…

David Lecours is on a mission to guide A/E/C firms toward meaningful differentiation. As Principal of LecoursDesign, a digital marketing & branding agency, David helps firms attract great talent and clients.

David graduated from USC intending to enroll in architecture school. After an internship in architecture, David found marketing more enticing. Later, he completed the Professional Certificate in graphic design at UCLA. He achieved the CPSM designation in 2004.

David, with client Murraysmith, won three 2018 SMPS Marketing Communications Awards: best rebrand, website, and recruiting promotion. Also, David co-hosts the PSM.show podcast.