FORTIFY YOUR REPUTATION: WHERE CORPORATE RESPONSIBILITY MEETS BRAND MARKETING

Speakers: Sarah Somerville & Rachel Harris

This presentation showcases the marketing potential that evolves from establishing a strong Corporate Responsibility initiative. Reputation drives success in the AEC industry, where relationships and trust are cornerstones to keeping an edge in a competitive and cutthroat environment. Corporate branding commands perception. It reflects a company’s culture and offers consumers the opportunity to identify with a message. In an industry that is so intertwined with its community, the way a firm engages the community is often the difference between whether a project is approved, which team is chosen, or how well a firm withstands negative attention due to mistakes or unforeseen delays. We lay out the path to an effective corporate responsibility plan and the natural marketing opportunities that position firms for maximum success.