CLARITY AND COLOR: SEVEN GRAPHIC DESIGN PRINCIPLES

Speaker: Julie Shaffer

With demanding deadlines and limited resources, many AEC marketers don’t have time to think about submittal design that graphically complements the message and is visually compelling for the reader while still responding to the requirements of the RFQ/RFP. This session will focus on the seven graphic design principles relevant to our industry with visual examples and software applications that support strong design.