The Traditional Marketing Playbook Is Dead–Are You Ready?
The body of marketing knowledge is constantly evolving and marketing, communications, and business development professionals need to constantly rethink their marketing and sales strategies. Various approaches have been used to take marketing to new frontiers. What are they and how can you adapt them to your firm? Competition is fierce and unless your hit rate is 100%, there’s always something new to learn. This is an opportunity to learn from the best.
We are proud to welcome seven SMPS Fellows from the Pacific Region to lead the discussion and stimulate debate on this increasingly important topic. Situated in an intimate “fireside chat” format you will be up close and personal with some of the top marketing professionals in the country for an open, candid exchange.
After the Fellows Forum, please join us for a networking event with the Fellows and other attendees.
Our panel of experts:
- Nancy Egan, FSMPS, Principal, New Voodoo, Venice, CA
- Frank Lippert, FSMPS, CPSM, Associate, Director of Marketing, David Evans & Associates, Portland, OR
- Thomas E. Smith, Jr., AICP, FSMPS, CPSM, President, BonTerra Consulting, Los Angeles, CA
- Bill Strong, FSMPS, Principal and Director of Marketing, Mahlum, Seattle, WA
- Marion Thatch, FSMPS, CPSM, Oakland, CA
- Carla Thompson, FSMPS, Principal, Global Marketing Director, MulvannyG2 Architecture, Bellevue, WA
- Howard Wolff, FSMPS, Most Senior Person, Full-Height Advice, Honolulu, HI
Nancy Egan, FSMPS
Nancy heads New Voodou, a small consultancy that provides marketing strategy, branding, content development, and media relations to the design community. A pioneer in the field of professional services marketing, she held senior marketing and management positions with several international design firms before establishing her independent practice. Through her work as an advisor and author she addresses the role of design and designers in a variety of contexts. Nancy was the 1996 recipient of the SMPS Weld Coxe Marketing Achievement Award, the highest honor that the Society bestows.
Frank Lippert, FSMPS, CPSM
Frank is the corporate water business development and marketing manager for David Evans and Associates, Inc. (DEA). Headquartered in Portland, Oregon, DEA is a multidiscipline consulting firm with 20 offices across the western United States. Frank has been with DEA for more than 11 years, specializing in public sector and federal client marketing and business development. He works with a variety of client managers; coaching and training staff to understand client needs and solve problems. Frank has served as the SMPS Oregon chapter president; an SMPS Foundation trustee and president; on the SMPS National Board as the Chapter Delegate and currently serves as the National President.
Thomas E. Smith, Jr., AICP, FSMPS, CPSM
Tom is a founding principal and President of BonTerra Consulting, a 60 person consulting firm established in 1996 to provide environmental planning, natural resources management, air quality/climate change and noise analyses, habitat restoration, regulatory permitting and cultural resources management services to public- and private-sector clients throughout Southern and Central California. Since the early 1980s, Tom has served as an owner and Principal in Charge of Marketing for two firms and has been actively involved in strategic planning for these successful businesses. Tom has been a member of SMPS since 1984 and an SMPS Fellow since 2002. He served as the SMPS National President in 2009-2010. His other SMPS activities have included Los Angeles Chapter SMPS Board of Directors, Regional Director SMPS National Board of Directors, and Fellows Delegate on the SMPS National Board of Directors, to name a few.
Bill Strong, FSMPS, CPSM
Bill has 37 years experience in marketing and business development for architectural firms. He is a Principal and the Director of Marketing at Mahlum, a Pacific Northwest leader in the architectural design of educational, healthcare, and institutional projects. Bill is a member of the firm’s executive management team that incorporates two offices in Seattle and Portland. Bill oversees the strategic planning and development of marketing and public relations for the corporation and its offices. In addition to strategic planning, his role includes market research, indirect market programs, promotion and communication, and direct business development.
Marion Thatch, FSMPS, CPSM
Marion focuses on creativity and identifying distinction. A co-author for the SMPS Foundation 2009 White Paper, Social Networking for Competitive Advantage: How professional services firms differentiate themselves to win work, recruit, and retain talent, she continues to explore how AEC firms are implementing social networking plans. She was honored in 2008 by the San Francisco Bay Area chapter for her marketing achievements and named the Sandy d’Elia Marketer of the Year.
Carla Thompson, FSMPS
Carla is a Principal and the Global Marketing Director at MulvannyG2 Architecture where she works with the firm’s leaders to shape corporate strategy. She’s also responsible for brand management, communications, and leadership of a spirited marketing team. Carla has been involved in SMPS for over 30 years, serving in leadership roles at the chapter, regional, and national levels, and she currently serves as Sr. Advisor to the Seattle Chapter Board of Directors. She was honored with the Marketer of the Year award from the Seattle Chapter and has won over a dozen national marketing communication awards.
Howard Wolff, FSMPS
Howard Wolff is the founder of Full-Height Advice, a strategic marketing consulting practice. Previously, he was Senior Vice President and Worldwide Director of Marketing for WATG, the world’s number one destination design firm. In his 23 years at WATG, working (yes, working) from his office in Honolulu, Howard spearheaded WATG’s brand development and growth: from two offices in the U.S. to six globally; from one service line to five (strategy, architecture, planning, interiors, landscape); from work in 16 locations to 160 countries on six continents. He was recognized by SMPS with its highest honor, the prestigious Weld Coxe Marketing Achievement Award, and has won over 25 marketing communication awards.