Conference Schedule

The Heat Wave: Your Oasis Awaits

PRC 2016 features several special programs and 15 break-out sessions divided into three tracks. You will experience three amazing days packed full of tips and tricks in a schedule you can customize to meet your needs. Select your sessions from one track or mix it up as you wish.


Special Programming


The Heat is On: SMPS Fellows on the Hot Seat

Fellow’s Forum: This year our Fellows are going to give it to you straight as they share their secrets for sizzling marketing that won’t burn you out.
(Wednesday, February 10th 3:00 pm – 4:30 pm, Grand Salon)
No more Mr. Nice Guy.

In true interrogatory fashion, Moderator Bill Strong, FSMPS, CPSM, will put our honored Fellows to the test in this one-of-a-kind Fellows Forum. Bill has dedicated himself to finding the truth, the WHOLE truth, to the burning questions our attendees have relating to marketing, selling and leadership. To find the answers, he will ask our panelists probing questions designed to uncover their deepest secrets. Upon learning these secrets, attendees will have the tactical information they need to create a conference action plan to keep them fired up throughout the workshops and special sessions that follow on Thursday and Friday.This year’s Fellows include: Find out here.*


Flash Branding: The Red Hot Strategy to Speed Through Rebranding

Presented by: Josh Miles and Daniel Herndon
(Thursday, February 11th, 8:00 am – 9:30 am, Grand Salon)

Developing an AEC firm brand is a creative, thoughtful and often time consuming effort, usually involving many pieces and players. But what happens when there isn’t time to do it the traditional way? This workshop will explore the unusual circumstances that caused two AEC firms (and MilesHerndon themselves) to use an accelerated strategy called Flash Branding. | This session will explain the considerations and benefits of using a fast-tracked branding approach with two case studies. Understand how two freshly rebranded firms – Idibri (Dallas, San Diego, UK) and Enverity Engineering (Indianapolis) – collaborated with branding consultant Josh Miles to solve their challenges. We’ll explain what drove each firm’s need for speed, plus detail their branding objectives, strategies, results and lessons learned. While rebranding can often take a year or more, learn how these firms successfully rebranded in a matter of weeks and if this strategy is right for your firm.

miles-3x3-bwJosh Miles

Josh Miles is caffeine and Twitter addict, and a Principal of Indianapolis-based national branding agency MilesHerndon. His role consists of brand strategy, business development and firm-wide marketing. Josh speaks from coast to coast on branding, digital marketing and social media, and is a past TedX and MAX presenter. He was honored as a 40 Under 40 by both the Indianapolis Business Journal and Delta Sigma Phi, and a 20 Under 40 by ENR Midwest. Josh is the author of the Content Marketing Institute Book, Bold Brand, and is hard at work on launching a podcast, along with his second book. He lives in Indianapolis with his wife and two ridiculously cute kiddos.

daniel-herndonDaniel Herndon

Daniel Herndon is an ad man, board member and a Principal at MilesHerndon, a branding agency in downtown Indianapolis. Following a career in the music business, Daniel formed the marketing firm Redwall in 2008, and joined forces with Josh Miles of Miles Design in 2015 to create MilesHerndon. In 2011, he received recognition in Indianapolis Business Journal’s 40 Under 40 and in 2012, co-authored Facebook All in One for Dummies (Wiley Publishing). Daniel is actively involved in his community by serving as a board member for The Domestic Violence Network and The John H. Boner Community Centers. His personal mission is to invest in quality of life and economic achievement. Daniel enjoys life with his wife Carrie and their two impressively mature daughters, Corinne and Kaija.


Keynote Address: Sarita Maybin

Sarita Maybin is an international speaker and communication expert whose audiences have fun learning how to stay positive, constructively confront tough communication situations and work together better.  
(Thursday, February 11th 12:00 pm – 1:30 pm, Grand Salon)


Game Show

This is going to be amazing! Just wait, you’ll see.
(Friday, February 12th 12:30 pm – 2:00 pm, Grand Salon)


Workshop Sessions


Track 1: Business Development: “The Heat is On

Every business development professional feels the heat when it comes to bringing in more work. The programs in this track will lead weary business development professionals to a cool, work-filled oasis.

Session topics and presenters include:

The Wave is Always Bigger on the Other Side of the Island Dawn Greco, FSMPS, CPSM and Mike Wagner, CPSM
Seek Refuge in Cool Data aka Turning Digital Touchpoints into Real Business Julie Huval, CPSM
Successfully Engaging Your Firm’s Technical Staff in Business Development Chuck Roberts
It Takes Kindling to Build a Fire – Business Intelligence Tips to Ignite your BD Team Jan Flesher
Staying Close to the Fire: A Marketer’s Role in Client Service Charles McIntyre and Harold Glaser


Track 2: Marketing Tips and Tricks: “Sizzle or Substance?

When it comes to your marketing materials and strategies, do you really have to choose between sizzle and substance? Can’t you have both? The programs in this track will provide you with tools to heat up your content, giving you new strategies for incorporating sizzle to outshine your competitors.

Session topics and presenters include:

The Anatomy of a PR Plan: Developing Content, Marketing Strategies, and Thought Leadership in Your Organization Susan Shelby, FSMPS, CPSM
and Cheryl Bame
Building Your Narrative- The Secret Sauce for Successful Storytelling Holly Paige, Wayne Paige,
and Rachel Floyd
Hot Typography: Igniting Fonts in Persuasive Proposals and Presentations David Lecours
Turn Up the Heat to Stand Out From the Crowd Donna Corlew, FSMPS, CPSM
Modernizing, Memorializing, and Normalizing Procedures, Policies, and Processes for Proactive Marketing
Tonya Dooley, CPSM
and Jenni Lachner, CPSM


Track 3: Personal Professional Development: “Stoke Your Personal Fire

We all have those moments in our career when we feel like we’ve lost our spark. The programs in this track will reignite the fire within and provide you plenty of fuel to keep your career burning bright.

Session topics and presenters include:

Ignite Your Spark to Flame Lisa Schauer, CPSM
Top 10 Strategies to Light Your Career on Fire Grenee Celuch, CPSM and Dierdre Gilmore, CPSM
Blazing Your Leadership Trail: Stories, Struggles, and Successes Hildegard Dodd (moderator),
Panelists: Julie Satterwhite, Tricia McGuirk, Britt-Marie Phaneuf, and Wendy Goodman
Fuel Your Fire: Ignite the Flame – 3 Cultures, 3 Services, 1 Spark Erin Hobson, Amy McClarren Pugh, and Lauren Hamilton, LEED AP
Transform Marketing into an Oasis of Excitement and Confidence:
How to Develop an Effective Training Program
Barbara Shuck, FSPMS, CPSM and Quinn Texmo, CPSM


Click on the following link to view the 2016 Conference Schedule At A Glance:

2016 PRC Schedule at a Glance