Conference Schedule

The WAVE: Rock the Boat will offer the following three tracks.  You can choose to go to the sessions in only one track or mix it up as you wish.

Track 1: The Tide is High

Insights from industry navigators about their perspective on a broad spectrum of topics ranging from market sector projections, to how projects are getting financed, to personal leadership development that will enhance your career from Captain to Admiral.

Track 2: Bait the Hook

Creating the best strategies for positioning your firm in sometimes stormy and crowded seas.  Learn from some of the most creative marketers from the AEC world – and other industries – about their seaworthy success stories and strategies that position their ships for effective seafaring.

Track 3: Reel It In

You’ve been trolling the waters using all the right strategies – now it’s time to strike!  Which school of fish do you target that will feed your crew’s appetite for profits, firm growth and feeding their ‘soles.’

Wednesday – February 11, 2015

Session Track Program Speaker(s) Time Room
REG Registration Registration Desk is Open
9:00 – 6:00 TBD
CE Exam CPSM Exam 9:00 – 12:00 TBD
CL Special Chapter Leaders Forum (Box Lunch Served) TBD, SMPS National 12:00 – 1:30 TBD
SP1 Special Workshop Program They Came Here to Win – Lessons from the Front Lines of Short-List Interviewing
Meg Winch  [included as part of registration – no extra cost to attend] 1:30 – 3:00  Leonesa Ballroom
Meal  Snack 3:00 – 3:30 TBD
1A Track 1: The Tide is High  An Intentional Journey: Navigating the Curvy Path of Leadership Barbara Shuck, FSMPS, CPSM and Deirdre Gilmore, CPSM 3:30 – 5:00 Princessa I
1B Track 2: Bait the Hook  Making Advocates out of Adversaries Bernie Siben, CPSM 3:30 – 5:00 Princessa II
1C Track 3: Reel It In RFP? BIM? P3? So Many Acronyms, So Little Time! A/E/C Marketing 101 – Terms and Concepts Kenda Salisbury 3:30 – 5:00 Eliza Anderson Amphitheater
S1 Social Opening Reception  [cash-only bar, light appetizers] 5:00 – 6:30 TBD
S2 Social Restaurant Round-up [join a group; pay on your own; go to nearby restaurant] 6:30 – ??? TBD

Thursday – February 12, 2015

Session Track Program Speaker(s) Time Room
REG Registration Registration Desk is Open 7:00 – 5:00 TBD
Meal Breakfast [Breakfast buffet] 7:00 – 8:30 TBD
Opening Opening Conference Welcome and Opening 8:00 – 8:30 TBD
2A Track 1: The Tide is High A Smooth Sea Never Made a Skilled Sailor: Navigating the Design-Build Pursuit Janice Westcott and Sarah Bell 8:30 – 10:00 Princessa I
2B Track 2: Bait the Hook Bring the Thunder: Thought Leadership that Goes Boom Josh Miles 8:30 – 10:00 Princessa II
2C Track 3: Reel It In Rewarding Greatness: A Roadmap to Recognizing and Retaining Great Talent (including yourself!) Hildegard Dodd  8:30 – 10:00 Eliza Anderson Amphitheater
Meal Snack 10:00 – 10:30 TBD
3A Track 1: The Tide is High The Inner Circle: How to Wow Your Firm’s Executives Chuck Roberts 10:30 – 12:00  Princessa I
3B Track 2: Bait the Hook Ignite Your Firm’s Potential: Strategic Brand Alignment for Superior Performance Dan Caine 10:30 – 12:00 Princessa II
3C Track 3: Reel It In The Situational Interview: How to Show Intelligence, Flexibility and Teamwork When Working in Unknown Waters Susan Murphy 10:30 – 12:00  Eliza Anderson Amphitheater
Meal / KN Keynote Keynote and Lunch Harry Paul “aka Harry the Fish Guy” 12:00 – 2:00 Leonesa Ballroom
Meal Snack 2:00 – 2:30 TBD
4A Extended
Workshop
Building Brands that Build Business – Be Bold. Be Brave. Be True.
Alethea O’Dell 2:30 – 4:30 Leonesa Ballroom
4B Walking Architectural Tour Greatest Hits Seattle Architecture Foundation 2:30 – 4:30
4C Walking Architectural Tour Art Deco Skyscrapers Seattle Architecture Foundation 2:30 – 4:30
4D Tour of Seattle Ride the Ducks Tour of Seattle  Duck Tours 2:30 – 4:30
S3 [add’l fee; NOT part of registration] Social Great Gatsby Evening!
[Not part of registration – Extra cost – Register in advance – no walk-ins – $40] 6:00 – 9:00 TBD

Friday – February 13, 2015

Session Track Program Speaker(s) Time Room
REG Registration Registration Desk is Open 7:30 – 10:00 TBD
Meal Breakfast [Breakfast buffet]  7:30 –  8:30 TBD
5A Track 1: The Tide is High Photography Basics for Amateurs Adam Killbourne, CPSM and Ted Orr 8:30 – 10:00 Princessa I
5B Track 2: Bait the Hook Drive Performance to a Higher Level with Marketing Analytics Chuck Roberts 8:30 – 10:00 Princessa II
5C Track 3: Reel It In Don’t Shoot the Raging Rapids Without a Paddle: 3 Powerful Strategies for Positioning Yourself for an Executive Leadership Role Mary Lou Kayser 8:30 – 10:00 Eliza Anderson Amphitheater
Meal Snack [perfect check out time!] 10:00 – 11:00
6A Track 1: The Tide is High SMPS National Board: An SMPS Career Path SMPS National Board 11:00 – 12:30 Princessa I
6B Track 2: Bait the Hook Hook, Line and Sinker: 4 Important Skills that will Elevate You from “One of the Pack” to “The One”  Deboarh Briers, CPSM, MBA and Susan Murphy 11:00 – 12:30 Princessa II
6C Track 3: Reel It In Video Storytelling 101: Marketing in the Digital Age Holly Paige and Wayne Paige 11:00 – 12:30 Eliza Anderson Amphitheater
Meal Lunch [Box lunch; bring it with you to the last session!] 12:30 – 1:00 Leonesa Ballroom
SP2 Closing, Fellows Forum Fellows Forum SMPS Fellows 1:00 – 2:30 Leonesa Ballroom